8 Beginner Tips for Product Photography

Posted on 14th August 2024 at 12:23

Product images testify to the quality of a product, so getting product photography right with a strong set of images can go a long way in helping a client or customer to sell their products. There are many articles covering camera set-up and lighting alone so here I will just go through some of the basics.

Planning

Before you set up your cameras, before the product arrives, before the lighting is decided, you need to have a plan of what you want to achieve and how you want to get there.

What shots do you need?

Put together a list of the images you want to capture. It should include the angles you want to use, product details you need to highlight and any props you might need.

Lighting

Before you set up your cameras, before the product arrives, before the lighting is decided, you need to have a plan of what you want to achieve and how you want to get there.

Prepare Your Product

Good product preparation is essential for a successful photoshoot. When you receive the product from your customer pay close attention to the product’s condition. It will be very difficult to shoot a great product photograph without the product in pristine condition.

Use Unusual Angles

Most photographers have the camera at the same level as the product, but you can get some great results shooting from odd angles, from underneath, above or close up. However, you need to be careful as this can distort the product which may not be what the client wants.

Use an Interesting Background

Although the general rule is a plain background to keep the product as the main focus, using an interesting background with the product in the foreground can create a more interesting image and provide greater context.

Add a Reflected Surface

A reflection can add depth to less exciting products. Use a mirror or place the product in a shallow tray of water and use lighting to enhance the reflection.

Add Personality

Find out what makes the product unique or different and use your photos to portray this. Give the product a character and a personality, create a story around it.

Hire a Local Product Photographer in Reading

Hiring a professional product photographer is the best way to ensure your products are portrayed exactly how you want.

Mike Green is an experienced and knowledgeable commercial photographer with a proven track record handling shoots for businesses, big and small, across many sectors.

He knows what goes into creating high-quality, engaging advertising images, so when it comes to taking eye-catching photos of the crucial products to your business, Mike can help.

Contact Mike