products on a white background
Using captivating imagery is the greatest way to entice clients and stand out in any marketplace, which is exactly why high-quality product photography is vital. Giving the best first impression is crucial when it comes to creating interest and hype for any product. 
 
In this blog, we’ve outlined what goes into professional product photography and how this can be used to bring in clients and increase product sales online. 

What is Product Photography? 

Product and eCommerce photography involves taking images of products for marketing and advertising purposes, which can be used in print and across many digital platforms, not just websites. This is where the market is heading for many businesses, and there are tricks to help you get the product photography right from the off. 
 
First and foremost, you need to hire a professional product photographer, preferably one who’s experienced in your industry. 
 
Luckily for the marketers and business owners, Mike Green is the product and eCommerce photographer you’re looking for. A professional product photographer with a breadth of experience creating captivating photographs of products for commercial, corporate, engineering, tech and B2B clients across the UK. 
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Steps to Making Your Website Product Imagery Stand Out 

Creating a Consistent Look/Feel for Your Products 

If you already know of a certain look that you want to be captured in your products, it’s important to brief your photographer on this beforehand. If you know from experience that your product categories look better when shot in a certain way, make sure your photographer knows this, as it will save your time and theirs. 
 
It’s crucial for products across your range to look consistent, which is much easier to achieve when partnering with a professional photographer. Finding your ‘look’ is an ideal part of helping your product range stand out, as well as letting customers know and understand your brand and its products. 

Get the Background Right 

When it comes to product photography, white backgrounds are usually the go-to as they’re universal and easy to set up. However, alternative coloured or designed backdrops may be better suited for different products. 
 
It’s a good idea to consult with your commercial product photographer if you have any doubts or believe that specific coloured and textured material backgrounds or that other backgrounds would be better suited for your products or product range. 

If Backgrounds Aren’t Cutting It 

If simple backgrounds aren’t doing the product justice, you may want to try more unique contextual or in-action shots, which can help to convey a richer meaning to your product and act as a way to tell the audience a story through the product. 
 
This can include placing your product in an area appropriate to its applications, such as a factory setting for manufacturing products or a laboratory for more technical and scientific product photography
 
Mike Green is an expert at using photography as a canvas to create powerful, captivating stories that can help display products to clients in unique and well-thought-out ways. 

Getting the Right Lighting 

Just like in all other forms of photography, lighting can make or break everything. There are two main types of lighting you can use, artificial and natural light. For the vast majority of cases, artificial lighting is superior by far, as it can be manipulated and controlled to the photographer’s will. Using natural lighting for product photography is rare and not recommended because of a lack of consistency. With professional artificial lighting, the photographer can control every shadow, highlight and reflection. Most importantly, they can replicate it in the future if required. 
 
A professional photographer such as Mike Green, with the equipment and experience to alter lighting, can take magnificent, stunning photos to showcase your products in the greatest possible way. 

Post-production and Editing 

A staple talent of professional photographers like Mike Green is the ability to edit photos in post-production, allowing you to prioritise the features that you feel are most important for your product or range of products. Not all photographers are experienced in using post-production editing tools. 
 
Mike is an expert in using a plethora of post-production tools, allowing him to adapt his photography to suit any client, helping businesses reach customers with beautiful product photography across many different sectors. 
Glass with a slice of lemon

Professional Product Photography in Berkshire 

Mike Green is a Reading-based commercial and corporate photographer, able to travel across the UK to offer photography and insight into the specifics of professional photography across a variety of sectors and industries.  
 
Whilst working with Mike, you’ll have peace of mind that your photography needs are in good hands. 
 
 
 
 
 
 
 
 
 
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